ADAS May/June 2020

ADAS Terms Standardized

Following up on recommendations from late 2019, the Society of Automotive Engineers, Consumer Reports, AAA, J.D. Pow-er, and the National Safety Council have worked together and created a standardized list of names for specific, individual Advanced Driver Assistance Systems (ADAS) systems. Dubbed the “Clearing the Confusion” campaign, the common terms do not replace name-brand systems from automakers, but are meant to help consumers and other end-users have a clear, streamlined definition of the different kinds of ADAS available.

Though not required, the group is hoping to encourage those involved with the systems – from manufacturers and safety groups to journalists writing about the systems – to adopt the standardized names to ease confusion among consumers and help those not in the industry understand what they’re reading and compare across brands.

Recommended standard names fall under categories of driving control assistance, collision warning, collision intervention, parking assistance, and other driver assistance systems, for a total of 19 systems at press time.

This list is also available from the Auto Glass Safety Council, and you can reach out at

Nissan Bundles its ADAS Features in Safety Shield 360

Nissan has branded its ADAS system Safety Shield 360 and it is part of the standard equipment on all versions of the 2020 Nissan Kicks, Leaf, Maxima, Rogue Sport, Sentra and Titan.

Nissan Safety Shield 360 has six components: blind-spot warning, rear cross-traffic warning, lane-departure warning, forward collision warning with pedestrian detection and automatic emergency braking, rear automatic braking, and automatic high-beam headlights.

Some ADAS features may be optional on other Nissan models, including the 2020 Nissan Altima, Armada, Murano, Pathfinder, Rogue, and Versa.

Phantom AI Raises $22 Million to Develop ADAS Products

Phantom AI, a California-based developer of a comprehensive autonomous driving platform, has announced it has raised $22 million via Series A financing led by Celeres Investments and joined by Ford Motor Company and KT (Korea’s largest telco). The company previously raised $5 million in seed funding, bringing the total capital raised to date $27 million.

Phantom AI aims to democratize the use of ADAS to reduce crashes and save lives. A press release says the company is working with several automakers, a truck OEM and multiple European and Asian tier 1 suppliers. The new financing will help accelerate product development while scaling operations in Europe and Asia.

PhantomVision is a machine learning-based ADAS system that supports the detection of vehicles, pedestrians, bicyclists, and other obstacles, while PhantomFusion is a platform-agnostic tracking system that creates an environmental model from sensor data (e.g., camera images and lidar sensor point clouds). PhantomDrive is a control product that navigates vehicles by predicting the motion of detected objects.

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